Last week, after a quick workout that I only got to so late
in the week, I decided to squeeze in another 10 minutes to steam.
Sitting down in the steam room I reflected (as I often do)
on just how good exercise makes me feel.
I am 32 this year and for the past year or so I have been
realizing more and more how important our health, family and friends are. These
things we so often push aside when we get busy with work.
Work is my art, and art is very much part of what makes my
life; life.
Another lady got into the steam room a short while after me,
and we started talking. I told her my realization and just how I constantly try
to shift my focus to the most important things in life as I get older.
She replied by thanking me for ‘making her day.’ I said
thank you, but was thinking to myself how what she just said in turn made my
day.
This made me think of a video clip of Viviene Westwood I
watched the other day. This claimed that people should read more and widely.
She said what we don’t understand in one book or artwork we find in another
book or artwork later on. There is a pattern- a connection we find in reading
other people’s ideas or thoughts. This make us realize certain things, we
understand and connect more of these thoughts the wider we read or view art.
Here is a link to the clip: https://www.youtube.com/watch?v=BXClZ9Itc3M
I think it is some sort of language between things – a
puzzle – and we find the pieces the wider we look and the picture in that way
becomes clearer.
What Westwood said, could be taken even further into
everyday life – one life influencing the next, one artwork influencing another,
a book inspiring a film, and film inspiring a thought etc.
The ladies day was made by what I said, and in turn my day
was made by her experience and my ability to make her feel this way.
I want to say the way I view life is like one big puzzle,
and endless conversation and a story where meaning gets added the longer life
on earth continue.
I think in this way an artwork could become so abstract in
meaning by becoming part of this ‘language’, that the only thing carrying
meaning for the artist him/herself, is more the process of creation and not the
end product.
That art for the artist is not the artwork, but the
experience of creating the work.
This maybe is also what distinguishes an artwork from a
product.
My own art practice and the works I produce I think is
possibly the best example of this for me to write about.
We could take anything from very early work like me changing
my name right through to Superdry.
The title Superdry derived from a dream I had of my sister
handing me a small Orca and me placing it in a Superdry handbag.
The Superdry handbag in itself is a fashion item, and
massive international ‘Brand’.
The artwork being part of Afrikaburn in 2017 is displayed in
the desert – therefore the title now connects both the dry desert, fashion etc;
and it could go on and on.
I keep thinking of more bits and pieces and my idea of the
end product always gets influenced; new ideas are often born in this way too. Like
a narrative of sorts.
Maybe it is here where an artist’s signature ‘style’ derives
from.
For example, the artwork (Superdry) itself and its cause (freeing
captive Orcas) made me think of Damien Hirst’s dead shark suspended in a small
tank filled with formaldehyde.
The title for Hirst’s work: ‘The Physical Impossibility of
Death in the Mind of Someone Living’ also seemed so (in) appropriate in the case
of Orcas in small tanks in captivity.
Hirst’s
artwork: The Physical Impossibility of Death in the Mind of Someone Living,
1991:
By re appropriating the name by leaving out: ‘The Physical Impossibility
of…’ and leaving ‘Death in the mind of Someone Living’ it gave me the perfect
title for the artwork’s website.
Banksy re
appropriating one of Pablo Picasso’s very famous saying in a very Magritte
inspired way:
To relate Superdry even more to Hirst’s very iconic work; it
made sense to make Superdry’s website look the same as Hirst’s page.
Obviously not ‘exactly’ the same as there are minor
restrictions, but this to me only add to the idea of fashion and ‘fake’, and
artificial environments these Orcas live in.
Almost like a pair of fake Nike Airmax – they are the same,
but the quality is just ‘slightly’ different.
I have always been intrigued by the ‘originality’ of things
so unoriginal.
My parents used to import giftware and other things from
China, and I used to be amazed about the way the Chinese could copy, but they
just don’t get it 100% the same. There is always compromise in the quality of a
thing they copied.
I saw a pin of Hirst’s shark and decided to make my own pin
based on that pin – I thought this was a good way to make Hirst’s artwork and
its title that I re appropriated a little artwork in its own right.
Hirst’s
shark pin: (The Physical Impossibility of Death in the mind of Someone Living,
1991):
My pin: (The Physical Impossibility of Death
in the Mind of Someone Living, 1991 2017)
I can carry on and on about how all these ideas, and how I
thought of all of them, how they link in together and how this then influence
and inspire my next artwork or idea.
Sylvanian Families that is another brand I thought of during
the production of Superdry, is another part of the artwork that I could (but
will not explain), because I do think the point I want to make is explained by
my other examples. The point I want to make is that art as life is an endless narrative
conversation.
This conversation between artworks, between artworks and
music and life (‘Love the way you lie’ is an example of this), between
different artists (me and Hirst), between artworks and places (Superdry at
Carnival vs Superdry in the desert at Afrikaburn.)
This conversation between all elements of life, but
particularly between art and life is what gives an artwork its meaning.
Art creates a meaning that is free to change according to
the emotional state of each life that comes in contact with it, a meaning that is
influenced by position and placement of an artwork, a meaning that is born to
be abstracted by life through life, but also a meaning that creates, a meaning that
grows to create new meaning. Like words being strung together to form
sentences. In rare cases these words come together in such a harmonious way
that the sentences become poetry.
This is art.
To read more about the project please visit the website: www.deathinthemindofsomeoneliving.com
